A.I.rheads Scarefest
AIRHEADS
To turn heads toward Rold Gold, we made them stand for something bigger than pretzels: unsubscribing from hustle culture.
Meet the Rold Gold Diggers. Lovers of all things simple, comfortable, and snackalicious.
Rold Gold Diggers would take a night in on the couch over a night out at the club any day of the week.
Gold diggers are after your bank account.
Rold Gold Diggers are after your Netflix, Hulu, and Prime accounts.
MORE ROLD GOLD DIGGERS COMING SOON, PROMISE.
Rold Gold
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Creative direction, writing
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Elaine Kalvalege (CD/AD), Pat Burke (ECD), Mark Gross (CCO), Matt Collier (Creative), Wayne Robinson (Creative), Kate Sheehan (Writer), Zach Moore (Producer), Greg Lederman (Producer), Adam Battista (Producer)