Integrated Campaign

Imagination is a beautiful thing. It can turn a pile of pillows into an underground bunker, turn a stick into a magic wand, or a Ziploc bag into…well, anything, really. Armed with this insight, we pitched Ziploc a bold new brand campaign: “Use as Imagined.” The new campaign highlighted the unlimited creative uses for their bags and containers to lift Ziploc above mere storage – it’s a tool for anything you can imagine.


“More Than A Bag” TV