Digital/Online Video

The smartphone category is stagnant, both in its innovations and its advertising. The new LG G5 is anything but. So to launch the G5 – the world’s most playful phone – and its Friends, we built the world’s most playful website.

Welcome to The Playground.

 

Case Study:

 

Screenshots

Using the fun slot machine style interface, combine the LG G5 & Friends with toys like cats, confetti cannons and inflatable dancing guys. And you thought phone websites were boring.

 

:15 Online Video